DS Group’s Ksheer showcases a brand new meals language in new advert, ET BrandEquity
DS Group (Dharampal Satyapal Group), a multi-business company and an FMCG conglomerate, has unveiled a brand new marketing campaign for its Ksheer Ghee vary titled as “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan.”
This marketing campaign, developed with its company accomplice, Atom Community, goals so as to add a tasty twist to the way in which shoppers understand and expertise ghee. The digital movie will probably be amplified throughout a number of digital touchpoints, together with Instagram, Fb, YouTube, and numerous OTT channels.
The marketing campaign’s tagline, “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan” (‘When your meals is cooked with Ksheer Ghee, conversations are gone, as a result of licking fingers is on’), encapsulates the concept the sheer deliciousness of meals cooked with Ksheer Ghee provides a flavour which phrases can’t specific.
Focusing on moms and households, Ksheer Ghee provides extra than simply tasty meals—it offers beginning to a brand new language from the ‘lip-smacking’ sounds of your fingers as a result of you’ll be able to’t resist digging into the meals and licking them off your fingers and one is engrossed in savouring the meals, oblivious to every part else.
Pravin Roy, AGM advertising and marketing, Dairy, DS Group stated, “DS Group is happy to introduce the newest marketing campaign which provides a tasty new dimension to our Ksheer Ghee vary. This distinctive marketing campaign superbly captures how Ksheer Ghee transforms each meal, making the tongue dance with delight and the fingers desperate to eat extra.”Yash Kulshresth, chief artistic officer and co-founder of Atom Community, added, “All of us have had meals with household and buddies, and a few delectable meals left everybody speechless. We took the artistic leap to indicate how a household has cracked a brand new meals language as a result of the desi khana was ready in Ksheer Ghee’s richness.”
This marketing campaign, that includes Ahsaas Channa and Adarsh Gourav, brings the enjoyment of eating out to life in a sequence of playful, food-centric movies. From a soccer sport morphing right into a “pasta ball” toss, to health club noises inspiring a sushi craving, every movie provides a unusual spin to atypical actions, turning them into alternatives to take pleasure in scrumptious meals.
